ABU DHABI UNIVERSITY – ABU DHABI, UAE
Senior Social Media Specialist
April 2025 – Present
• Develop and execute comprehensive, data-driven social
media strategies to enhance brand presence and
engagement across multiple platforms.
• Lead the creation of high-performing, platform-specific
content (static posts, videos, stories, reels) aligned with
brand voice and marketing objectives.
• Provide real-time, on-ground coverage for high-profile
events, activations, and campaigns to maximize visibility
and reach.
• Build and manage detailed social media content
calendars and campaign plans to ensure smooth
execution and timely delivery.
• Supervise and mentor a cross-functional social media
team to boost productivity, creativity, and strategic
alignment.
• Analyze performance metrics and audience insights
using advanced analytics tools to refine content
strategies and improve ROI.
• Deliver comprehensive performance reports with
actionable recommendations to senior leadership andstakeholders.
APCO– ABU DHABI, UAE
Social Media / Associate Account Manager
January 2022 – April 2025
• Managed social media strategies for key UAE public sector clients, including Abu Dhabi Fund for
Development (ADFD), Ministry of Industry and Advanced Technology (MoIAT), ADNEC Group, Abu
Dhabi Social Support Authority, and Emirates College for Advanced Education (ECAE).
• Created engaging content, crafted impactful captions, and proactively managed online communities to
foster meaningful engagement.
• Executed innovative social media campaigns based on trends and data-driven insights to enhance
brand visibility and deliver measurable results.
• Provided on-ground coverage for major national and international events.
INTERNATIONAL COMMITTEE OF THE RED CROSS (ICRC) – HOMS, SYRIA
Communication Field Officer
July 2016 – January 2022
• Gathered impactful humanitarian content from the field, including interviews, beneficiary stories, and
activity reports.
• Conducted communication sessions for internal and external audiences to promote ICRC mandates and
humanitarian values.
• Provided coaching to staff on communication best practices and effective information dissemination.
• Monitored media platforms for relevant news, implemented community engagement projects, and
managed publications and promotional materials.
• Built and maintained relationships with journalists and collaborated closely with the Syrian Arab RedCrescent (SARC) communication team.
Al-Birr Society & Social Services – Homs, Syria
