Abu Dhabi University
Senior Social Media Specialist
2025- Present
- Develop and execute data-driven, multi-platform social media strategies to grow brand visibility, audience engagement, and community reach.
- Lead the end-to-end creation of high-performing content (static, video, reels, stories) tailored to each platform, ensuring alignment with brand voice, SEO best practices, and marketing objectives.
- Provide real-time, on-ground coverage of key events, campaigns, and activations to amplify visibility and maximize digital impact.
- Build, manage, and optimize comprehensive content calendars and campaign roadmaps, ensuring flawless execution and timely delivery across channels.
- Lead, supervise, and mentor a cross-functional social media team, fostering innovation, accountability, and strategic alignment to drive performance.
- Leverage advanced analytics and SEO-driven insights to track performance, monitor audience behavior, and continuously refine content strategies for higher ROI.
- Develop and present detailed performance reports with actionable insights and strategic recommendations to senior leadership and stakeholders.
- Stay ahead of emerging digital trends, platform algorithms, and social insights, integrating them into strategies to ensure sustained growth and competitive advantage.
APCO
Social Media Manager
2022- 2025
- Manage social media strategies for key clients, including Abu Dhabi Fund for Development (ADFD) and the Ministry of Industry and Advanced Technology (MolAT).
- Prepare engaging content briefs, craft captivating Arabic and English captions, and proactively manage online communities.
- Conceptualize and execute innovative social media campaigns, contributing to strengthened online presence and impact.
- Engaged actively in prominent events such as the World Government Summit, Make It in the Emirates, ADIPEC, ADHEX, AIM, Bonds and Loans, and GITEX, where I offered on-the-ground coverage and achieved noteworthy outcomes.
- Leveraged media monitoring, analytics, and data-driven decisions to optimize results for the clients.
- Executed innovative and impactful social media campaigns, significantly engaging audiences and building brand awareness.
INTERNATIONAL COMMITTEE OF THE RED CROSS – ICRC
Communication Field Officer
2016-2022
- Gathered compelling media content directly from the field, including humanitarian stories, interviews with beneficiaries, and information about the ICRC’s activities.
- Conducted operational communication sessions targeting both internal and external audiences to promote the ICRC’s mandates and activities, effectively disseminating information regarding the organization’s humanitarian values.
- Provided coaching and support to internal staff and departments, enabling them to communicate and disseminate information about the ICRC’s work more effectively.
- Monitored media platforms for news pertaining to the ICRC’s area of responsibility and implemented community engagement projects in collaboration with other departments.
- Act as a liaison between the ICRC and external journalists, facilitating smooth communication and collaboration.
- Managed the organization’s publications and promotional items, ensuring high-quality output and consistent messaging.
- Collaborate closely with the communication department of the Syrian Arab Red Crescent (SARC) to enhance and reinforce the ICRC’s communication efforts in the region.
Al-Birr Society & Social Services
Communication Officer
2014-2016
- Coordinated the communication efforts for Gheras project in collaboration with UNICEF.
- Managed and support the media team, organizing digital campaigns and local events related to the project’s activities.
- Evaluated and ensure the quality of media content gathered and developed by the team from the field.
- Supported the goals and objectives of the Gheras project and contribute to promoting its impact and reach.